Last updated: October 16, 2026
Woon (“we”, “us” or “our”) operates this website and online store, offering clothing and related services (the “Services”).
Our store is powered by Shopify. This Privacy Policy explains how we collect, use, share and protect your personal information when you browse our website, place an order or interact with us.
Woon is operated by a sole trader established in Portugal. The legal identity and contact details of the data controller are available in our Legal Notice.
We are committed to handling your personal information responsibly, transparently and in accordance with applicable data protection laws.
Depending on how you interact with our Services, we may collect:
Contact information: Name, email address, telephone number, billing and shipping addresses.
Order information: Products purchased, order history, payment status, delivery details, returns and refunds.
Payment information: Payment method, transaction references and confirmations. Payments are processed securely by third-party providers. We do not ordinarily receive or store complete payment card details.
Account information: Account details and preferences, where applicable.
Communications: Information you provide when contacting us or requesting assistance.
Reviews: Ratings, feedback and product reviews you choose to submit.
Technical information: IP address, browser and device information, website interactions and online identifiers.
Marketing preferences: Newsletter subscriptions, consent choices and communication preferences.
We collect information directly from you, automatically through our website and, where relevant, from service providers and partners.
We process personal information for the following purposes:
Orders and deliveries: To process purchases, manage payments, arrange shipping, handle returns and provide order updates. This is necessary to fulfil our contract with you.
Customer support: To respond to enquiries and assist customers, based on our contractual obligations or legitimate business interests.
Legal obligations: To issue invoices, maintain accounting records and comply with applicable legal and tax requirements.
Security: To protect our website, prevent fraud and maintain the security of our Services, based on our legitimate interests or legal obligations.
Marketing: To send newsletters, product updates and promotional communications where you have consented or where otherwise permitted by law.
Analytics and advertising: To understand website performance, measure advertising results and improve our Services. We obtain your consent for non-essential cookies and similar tracking technologies where required by law.
You can unsubscribe from promotional communications at any time. This does not affect essential messages relating to your orders.
We use cookies, pixels and similar technologies to operate our website and improve your shopping experience.
These technologies fall into four categories:
Required: Essential for website functionality, including checkout, shopping cart and security.
Personalization: Remember your preferences and help tailor your experience.
Analytics: Help us understand how visitors use our website.
Marketing: Support advertising and conversion measurement.
Where required by law, non-essential technologies are used only with your consent.
You can accept, decline or customise your preferences through our cookie banner and change your choices at any time using the cookie preferences controls on our website.
Further information is available in our Cookie Policy.
We share personal information with trusted service providers where necessary to operate our business and deliver our Services.
These may include:
Shopify, for e-commerce infrastructure, checkout and store management.
Payment providers, for secure payment processing and refunds.
InvoiceXpress, for invoicing and related accounting processes.
GLS and other shipping partners, for order delivery.
Google and Meta, for advertising, analytics and conversion measurement, subject to applicable privacy choices.
Klaviyo, for email marketing and customer communications, where enabled.
Judge.me, for product reviews.
Cloudflare, where applicable, for website infrastructure and security.
We may also share information with professional advisers or public authorities where legally required.
Our service providers process information according to their respective roles and applicable data protection obligations. Some may act as independent data controllers for particular activities.
Our store is hosted by Shopify, which collects and processes personal information to provide and improve its e-commerce services.
Information you provide through our store may be shared with Shopify and relevant service providers, including those located outside your country of residence.
We also use Shopify enhanced features, including Shopify Network Intelligence. These features may combine information from interactions with our store, other merchants and Shopify services to improve shopping experiences, provide business insights and support personalised advertising.
For certain enhanced services, Shopify acts as an independent data controller and is responsible for processing personal information and handling relevant privacy requests.
Where required, non-essential tracking and advertising technologies are subject to your consent and privacy preferences.
For more information, please consult the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.
We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure. However, no online system can guarantee absolute security.
We retain personal information only for as long as necessary for the purposes described in this policy or to meet legal requirements.
Order, invoicing and accounting information is retained for the periods required by Portuguese law. Customer communications, account information and reviews are retained while necessary for their respective purposes. Marketing information is generally retained while the subscription remains active, subject to any records needed to respect opt-out requests or demonstrate compliance. Analytics and advertising data is retained according to the relevant service settings and applicable requirements.
Some service providers may process information outside the European Economic Area. Where applicable, international transfers are protected through recognised legal safeguards, such as adequacy decisions or Standard Contractual Clauses.
Depending on applicable law, you may have the right to:
Access the personal information we hold about you.
Request correction or deletion of your information.
Restrict or object to certain processing activities, including direct marketing.
Request portability of eligible personal information.
Withdraw consent at any time, without affecting processing carried out lawfully before withdrawal.
Exercise applicable rights relating to automated decision-making.
These rights are subject to applicable legal conditions and exceptions.
To exercise your rights, contact us at hello@woon.pt. We may request reasonable information to verify your identity and will respond within the periods required by law, generally within one month under the GDPR.
You can also manage your marketing and cookie preferences through the options provided on our website.
Depending on your location, additional privacy rights or advertising opt-out choices may apply.
Our Services are not directed towards children, and we do not knowingly collect children's personal information in circumstances prohibited by law.
Our website may contain links to third-party websites or social media platforms. These services operate under their own privacy policies, which we encourage you to review.
If you have concerns about how we process your personal information, please contact us.
You also have the right to lodge a complaint with a competent data protection authority. In Portugal, this is the Comissão Nacional de Proteção de Dados (CNPD).
We may update this Privacy Policy to reflect changes in our Services, data processing activities or legal requirements. The latest version will always be available on our website, with an updated revision date.
For privacy-related questions or requests, please contact:
Woon
Email: hello@woon.pt
Website: https://woon.pt
The legal identity, registered address and business details of the operator responsible for Woon are available in our Legal Notice.
